I was born in the USSR. At the age of fifteen I came to New York, where I still live, to pursue the American dream.

It took ten years of soulless Wall St. existence for me to realize that the dream sucks. I said goodbye to all that and found my passion in writing about fashion and culture.

In 2006 I created an independent fashion media platform, StyleZeitgeist, which includes a magazine and a podcast devoted to looking at fashion and culture with a critical eye. In 2023 I also launched the StyleZeitgeist Academy, an online educational institution.

I’ve contributed articles to the New York Times, the Financial Times, T Magazine China, Air Mail, the Business of Fashion, 032c, Arena Homme +, and Highsnobiety, among others. These include profiles, interviews, opinion pieces, cultural observations, as well as exhibition and book reviews.

I have also edited several books, Stone Island: Storia with Rizzoli and Deborah Turbeville: Comme des Garçons with IDEA, and have contributed to a few others. I have taught criticism and fashion writing at Parsons The New School for Design and have participated in fashion conferences around the world.

I have also done consulting work for retail, brands, trade fairs, and media and I am open to collaboration.