I was born in the USSR. At the age of fifteen I came to New York, where I still live, to pursue the American dream.

It took ten years of soulless Wall St. existence for me to realize that the dream sucks. I said goodbye to all that and found my passion in writing about fashion and culture.

In 2006 I created an independent fashion media platform, StyleZeitgeist, which includes a magazine and a podcast devoted to looking at fashion and culture with a critical eye. In 2023 I also launched the StyleZeitgeist Academy, an online educational institution.

I’ve contributed articles to the New York Times, the Financial Times, T Magazine China, Air Mail, the Business of Fashion, 032c, Highsnobiety, Vogue Russia, GQ Russia, Them magazine in Japan, and the Haaretz Daily Newspaper in Israel. These include profiles, interviews, opinion pieces, cultural observations, as well as exhibition and book reviews.

I have also edited several books, Stone Island: Storia with Rizzoli and Deborah Turbeville: Comme des Garçons with IDEA, and have contributed to a few others. I have taught criticism and fashion writing at Parsons The New School for Design and have participated in fashion conferences around the world.

I have also done consulting work for retail, brands, trade fairs, and media and I am open to collaboration.